• <track id="ttwgn"><div id="ttwgn"></div></track>
  • <bdo id="ttwgn"><dfn id="ttwgn"><menu id="ttwgn"></menu></dfn></bdo>
    <track id="ttwgn"><div id="ttwgn"></div></track>

    <menuitem id="ttwgn"><dfn id="ttwgn"></dfn></menuitem>

    1. <track id="ttwgn"></track>
    2. cross menu search explore
      Improving brand perception and securing savvy customers


      To attract savvy customers who are just as interested in cost-efficiency as using a more premium feeling brand. In 2010, when the short-haul market suffered soaring fuel costs and aggressive price-cutting, the aim was to secure the middle ground between budget travel and attractive airlines.


      Brand advertising was created, blending the best of easyJet’s cheeky, low cost heritage with a more sophisticated, premium body language, across 17 European markets in 21 languages. easyJet beat the national carriers on price, but crucially, also improved brand perceptions.


      Despite this fiercely competitive market, a 500% share price increase was achieved, which continues to grow today. Through smarter integration and planning, this was achieved while actually reducing marketing spend – the positive impact of which has been felt across the whole business.